• Led a team of 4 researchers to conduct an E2E usability study on Amazon’s AI-driven comparison chart, driving design decisions that improved engagement, task efficiency, satisfaction, and conversion.

• Conducted tests with 12 users across mobile, tablet, and desktop, focusing on user mental models, behaviors, attitudes, and AI-generated content. Presented findings to design and executive leadership.

• Drove quantitative and qualitative research, utilizing think-aloud sessions, questionnaires, interviews, data visualization, analysis, and affinity diagrams.

• Design lead. Conceptualized, designed, and delivered a telemedicine web platform connecting patients to 250,000 physicians across the US, allowing for quick and easy access to medical care.

• Developed a comprehensive style guide to ensure design consistency and efficiency, serving as the visual foundation for company products such as websites, emails, newsletters, and signatures. Trained junior designers on its usage, maintenance, and scaling. Still in use today.

• Initiated research and design efforts in improving the ear, nose and throat telemedicine experience for patients using Remmie's app and otoscope, resulting in a 23% increase in Net Promoter Score.

• Wore multiple hats, including strategy, research, visual, and interaction design, to craft experiences that supported business visions and user needs.