• Iterate Goodcook app, enhancing AI-powered recipe and grocery planning features with personalized suggestions and transparent controls.

• Lead design of a lightweight CRM MVP, integrating AI-assisted form optimization, automated data entry, and predictive order tracking to streamline SMB workflows.

• Develop scalable design systems and rapid prototypes to support both B2C and B2B use cases.

• Designed large-scale sales dashboards and customer datasets for dealership sales portal, improving task efficiency by 20% and empowering sales activities and data.

• Optimized Salesforce CRM form fields and workflows, reducing redundancy and improving data organization by 25%, supporting Ford’s direct sales transition in North America and Europe.

• Collaborated with cross-functional teams to accelerate design iteration by 30% through rapid testing and feedback, driving sales and revenue growth.

I played a key role in designing and scaling the MVP framework for the B2B SaaS platform, aligning with the company’s vision to build safe, flexible robotic arms for industrial and warehouse automation.

• Scaled and developed the MVP framework, focusing on lo-fi and medi-fi workflows, supporting the Series B funding round and the company's mission to make robotic automation more affordable.

• Established a design system for software and hardware platforms, improving design consistency by 30% and ensuring seamless user interactions with Mantis Robotics' fenceless robotic systems.

• Improved product usability by 20% by streamlining workflows and collaborating with product managers, engineers, and stakeholders to iterate quickly based on user feedback, contributing to safer and more efficient robotic deployments.

• Collaborated across teams to optimize the design of the robotic control systems, ensuring they were user-friendly and adaptable for human-centered industrial workflows.

• Enhanced design iteration efficiency by reducing prototyping cycles by 25%, leading to quicker delivery of product updates and features.

• Established the framework for website development, creating timelines and defining the UX strategy to support roadmap planning and design execution, with a potential 65% increase in conversions.

• Redesigned community site to improve engagement and information access, achieving SUS score of 82/100.

• Incorporated a CMS, streamlining content updates for non-technical staff and increasing operational efficiency by 25%.

• Collaborated with PMs and designers on brand identity and UI strategy, creating cohesive promotional materials for social media and local malls to engage audiences.

• Redesigned the mobile/web experience, reducing task completion time by 15% through iterative usability testing and ensuring a seamless user journey.