• Owned platform design for small-business ad creation across Meta Business Suite and Facebook Ad Center.

• Set strategic design vision for ad creation, simplifying capabilities and integrating AI.

• Led design governance through standards and data-informed experimentation for over 10 million advertisers.

• Led design improvements for HR products including Gusto Compliance, AI-powered HR assistance, applicant tracking, learning management, and performance tools.

• Launched a compliance framework ensuring companies meet state law requirements.

• Defined a 2-year product vision for HR apps through user research and cross-functional collaboration.

• Led design projects for LinkedIn's Pages member experience, focusing on Pages follow strategy and social connections.

• Acted as a player-coach for select projects, assigning tasks, overseeing design work of designers and ensuring project goals were met.

I led the vision of Split Payments and Guest experiences, balancing execution and supervision of junior designers, and collaboration with product and engineering teams.

In parallel, I helped drive a new UX framework to scale checkout and make payments easy for 92 million users.

• Defined UX strategy and frameworks for the PayPal Business App, achieving 100% YoY growth.

• Partnered with 9 teams to bring web features to parity with mobile app.

• Mentored 2 junior designers and contributed to UX organization with design patterns and data visualization components.