• Design for Verizon’s B2C app and web platforms, delivering experiences that balance user needs with business objectives.

• Evolve and iterate on the information architecture and navigation patterns, improving organization and visibility.

• Conduct UX audits of the My Verizon App to pinpoint visual inconsistencies, usability issues, and accessibility gaps, driving improvement on the quality of the end-user experience.

• Maintain consistency with the Verizon Design System and the brand.

• Collaborate with stakeholders across cross-functional teams to define project goals and align on expected outcomes.

• Redesigned APAMSA’s website, modernizing the interface and standardizing site structure to improve usability for 4,500+ members.

• Led and managed client projects from concept to delivery, ensuring on-time delivery and fulfillment of business objectives.

• Oversaw and reviewed team’s deliverables to maintain design quality, brand consistency, and client satisfaction.

• Facilitated clear communication with clients, assessing needs, presenting design solutions, and providing strategic recommendations.

• Produced wireframes, prototypes, and design for websites, apps, and collateral, while ensuring brand alignment.

• Simplified complex B2B client content into engaging visuals for print and digital materials that improved customer understanding.

• Worked closely with designers, developers, and copywriters to deliver high-quality projects on tight deadlines.

• Assisted in research and design of MediNav™, an indoor wayfinding app that improves hospital navigation for patients and visitors.

• Designed onboarding guides, user manuals, and marketing collateral that supported product adoption across hospital enterprise clients.