• Business AI - enhancing messaging experience

• Led the design vision for two AI-first healthcare mobile apps, a consumer-facing app and provider-facing app to improve cancer outcomes, securing a partnership that drove the acquisition of 300k users.

• Redesigned the end-to-end experience of the AI-first mobile app for cancer prevention and early detection, increasing app engagement by 15%.

• Developed a Gen AI experience to support oncologists in making informed treatment decisions based on the latest cancer research, clinical trials, and global guidelines, enhancing app downloads by 20%.

• Streamlined a design system by incorporating new branding and optimized design styles and foundations to be shared across both apps, reducing design and development time by half.

• Empowered 200 million Microsoft Edge users with more productive and secure browser experiences.

• Prototyped a new profile experience with the Rewards team, driving user sign-ins.

• Conducted user research and A/B testing to inform and validate design decisions.

• Launched 0-1 features that increased ARR from 400k to 1.2M as a solo designer in 1.5 years.

• Developed a design system and implemented it across a range of products including a responsive web, tablet, and mobile application.

• Designed a responsive web-based dashboard to increase load visibility across the supply chain.

• Conducted in-person user and market research to identify user pain-points and socialized the shared the findings with the team.