• Collaborated with cross-functional teams and led design projects end to end from concept development/high-level strategy to wireframes, prototypes, user journeys, and final engineering hand-off, driving improved conversion.

• Lifted checkout conversion by 2.46% with an added potential $5.2M in gross revenue for 2022 with a checkout redesign.

• Added checkout billing address saving at least $100K quarterly on interchange fees.

• Minimized low-value inquiries to CX by 25% with an order cancellation feature.

• Implemented product recommendations on PDP that drove $535K in one month.

• Designed product comparison modules that improved overall conversion by 4.8%.

• Redesigned the PDP template which boosted the ‘Add to Cart’ rate by around 2% and customer satisfaction by 3% due to load speed enhancements.

• Reduced engineering costs by developing Webflow landing pages and experiences.

• Coached senior designer with weekly one-on-ones, setting clear career growth objectives and tracking progress; facilitated skills development which led to quicker stakeholder buy-in and optimized Webflow project processes.

• Managed 15+ small to large projects at a given time.

• Evolved Away's design system in Figma with new UI components as needed.

• Collaborated closely with the UX Research team to conduct and analyze the usability of new design concepts.

• Provide UX/UI design consulting services to Sunstone Credit, a solar financing company, improving digital tools that have boosted loan approval rates by 40% and reduced time-to-decision by 56% since 2023.

• Create and deliver marketing materials for Sunrock Distributed and Sunstone Credit.

• Conducted a UX audit for the US Lights4Fun brand. Redesigned crucial e-commerce pages, including the homepage, PDP, and cart, resulting in improved conversion rates and streamlined content management.

• Led comprehensive design projects that increased conversion rates by 42% for Robert Graham, 66% for Industry West, and elevated Average Order Value by 25% for Xerox.

• Directed creative design and team management across 7 teams, 25+ projects, and 30 ongoing services engagements.

• Guided a team of 4 designers with structured performance reviews and frequent feedback, reducing project turnaround time by 10%.

• Created UX audits, information architecture audits, features lists, sitemaps, user journeys, wireframes, functional specifications, design mock-ups and design systems for over 30 clients in the ecommerce industry.

• Presented in design and discovery meetings for over 30 clients.

• Supported business development efforts through budgeting, sales meetings, user journey mockups and more.