• Initiated design practices as the first design hire and led foundational efforts for research, user feedback, problem framing, design documentation, and collaborative problem solving.

• Elevated critical user workflows in both web and mobile products with improvements to information architecture, simplified tasks, and set clear expectations which reduced cognitive load and increased task efficiency and velocity.

• Created a standardized and systematic approach to framing new opportunities making vetting and prioritization easier and accelerated discovery and exploration design phases.

• Led strategic planning and facilitation for customer retention programs including: customer leadership group-feedback sessions, churned customer exit process and interview, user conference, and user community.

• Led the strategy, planning, and facilitation of research to gain user insight at key phases throughout product strategy, design, and development cycles.

• Impacted product strategy through design-led research, surfacing opportunities and sharing through stakeholder synthesis communications, contributing to team roadmaps, and creating a strategic vision for the content generation tool and feature set.

• Holistically approached product design by collaborating cross-functionally with product designers and product managers across feature teams to align on product strategy, user goals, and business objectives.

• Contributed to the design system through the documentation of human interface guidelines, identifying edge cases and recommended changes for new components to the system, and designed user interfaces while aligned with adopted Tailwind components.

• Evolved the product design role while collaborating extremely close with both engineers and the product manager within my feature team to shape direction options, weigh trade offs, and define solutions against problems statements and objectives – together as a team.

• Facilitated, first-of-it's-kind, sales strategic research efforts to improve the experience of prospective clients in their journey from learning about Movable Ink through becoming clients.

• Developed story telling strategies aligned with cross functional stakeholders in sales, marketing, design, and client experience to increase clarity for prospects and new clients.

• Designed low fidelity through high fidelity prototypes and facilitated user testing sessions to validate early-stage hypotheses and later stage usability of an interactive, use case illustration tool.

Ideation and design of all marketing collateral supporting sales and client experience teams while creating a cohesive brand presence and increasing production efficiencies.

Developed graphic design initiatives for a variety of clients in the performing arts industry, consulted with my clients to align on objectives and direction, then ideated towards designed solutions that met budget constraints and key outlined objectives.