Leading a mixed methods team of insights professionals (data science, user research, analytics engineers) within Spotify's Advertising Business unit. We are focused on fueling efficiency across our teams and supporting Ads leadership by bringing clarity to complex problems with long-lasting insights, processes & data products.

• Spearheaded first insights function at company, responsible for all user & market research

• Trusted thought partner for C-Suite on wide range of decisions including which customers to target, which investments to make, which product updates to prioritize and most pertinent risks to address

• Oversee design, execution, analysis and cross-functional socialization of research recommendations and implications

• Lead research to inform all aspects of product development and refinement including persona development, UX, usability tests, generative research, evaluative research, competitive landscape assessments, concept, content and prototype testing, and measurement

• Lead research to inform all aspects of marketing strategy including positioning research, segmentations, message testing, lifecycle communications, market sizing, pricing research, ad sales research, community strategy, brand tracking and content measurement

Maintained trusted relationships and oversaw client deliverables, including management all phases of qualitative, quantitative and secondary research for numerous Fortune 500 companies

Led New York research team, and managed a $1.7M P&L

Responsible for development and management of eight team members, along with building incremental business and bringing in new clients

Conducted all phase of quantitative research (questionnaire design, fielding oversight, analysis, reporting) and qualitative research (discussion guide development, conducting interviews, moderating focus groups, reporting)

Typical projects include brand awareness studies, reputation studies, insight generation, target profile development, message testing, competitive analyses, contextual inquiries, employee surveys and measuring campaign impact