• Led comprehensive global user research for Amazon’s advertising solutions, focusing on improving the advertising experience for Amazon sellers and brand advertisers.
• Led the strategic UX research to build the future of self-service, non-endemic advertising for Amazon Ads.
• Developed and executed mixed-method global studies to understand Amazon seller's advertising needs, identify pain points, and optimize Amazon advertising product offerings.
• Delivered insights that shaped product design and business strategies, leading to measurable customer satisfaction and retention improvements.
• Led global research efforts throughout the strategy and product development lifecycle, enhancing health & safety management solutions for Senior managers and associates at Amazon fulfillment centers. Conducted generative research by applying the JBTD research framework and uncovered & built six personas with job stories and goals, which became foundational to Amazon fulfillment tools product planning.
• Led a large-scale field study across 20 Amazon fulfillment centers, identifying key challenges and optimizing tools to enhance efficiency and safety. Used strategic frameworks and ethnographic methods to uncover operational pain points, aligning product enhancements with user needs.
• Facilitated workshops to define strategic directions and product roadmaps, ensuring solutions were customer-centered and aligned with business objectives. Provided human factors expertise, conducting usability tests to validate design prototypes and improve user experience.
