I own design work streams for click-to-message ad products on Facebook and Instagram. I focus on facilitating better conversations between businesses and their customers.

My team is heavily involved in the GenAI space, using Meta’s Llama3 to improve business’s chat capabilities on Messenger.

Design work accounted for $53M of Meta's revenue in 2022 and increased the purchase of messaging ads on Instagram by 6%.

Work streams include:

• Ad creation platforms

• Ad delivery on Facebook and Instagram

• Messaging experiences

Design Strategy Team under the umbrella of our Digital Platforms & Engagement division. My focus is on the end-to-end customer journey, researching when and how our customers engage with Autodesk, then developing tools and strategies to improve their experience.

UX Research team, collaborating with CX Analytics in mapping the customer experience through quantitative and qualitative data.

Service Design team in Autodesk's Global Customer Support & Operations division. Designed new interfaces and platforms to improve communication and ease transactions between customer support and our external resellers and customers