Develop brand identities and guide clients on better understanding their customers. Create custom illustrations and packaging designs and coordinate with printing companies to deliver final products for clients. Conduct UX audits and consult on impactful changes, as well as redesign web pages to thoroughly maintain a visual language throughout.

Conduct comprehensive user experiments, interviews, and design in-depth surveys to gather actionable insights. Perform literature reviews and meticulously analyze session data to identify key findings. Review and assist in writing research plans and IRB approval documentation, ensuring all research activities adhere to ethical standards and contribute to impactful academic work.

Lead design projects from concept to launch, driving seamless execution and alignment with business objectives. Wireframe, execute and present concepts and designs, and oversee UI QA. Gather and implement user feedback. Establish an organizational structure of design feedback and implementation status to facilitate collaboration with the development team.