• Improved communication efficiency between teams by creating integrated journey map template and flow charts for cross channels eCommerce experience flows.

• Delivered prototype design variations for A/B testing to increase conversion rate.

• Increased international sites rollout time 500% by creating design specifications for the development team to produce re-usable responsive web components.

• Designed home pages and 20+ major product pages for Webex.com and CiscoSpark.com. Worked closely with groups across global to deliver wireframes, responsive design, specifications, image assets and product QA.

• Reviewed design and provide feedback for the design that produced in our team.

• Defined UI design guidelines in typography, color and composition for WebEx.com and CiscoSpark.com.

• Designed the UI style for WebEx.com eCommerce sites. The new structured and styled buy-on-line flow increased online sales by 15%.

• Designed 30+ cross-platform iWork templates in multiple languages.

• Created master design guides that included color palette, typography, table, chart and image styles, etc. for production implementation.

• Designed new visual user interface for existing eCommerce websites to sync with current brand standards. Provided design specifications, interaction specifications, and production-ready assets.

• Conducted thorough QA for new design and international sites launched simultaneously with US website refresh. Worked collaboratively with stakeholders within a cross-functional team.

• Designed user usability testing prototypes for targeted customers to support the new WebEx eCcommerce buy-on-line flow.