Team expansion mechanisms & licensing and membership models

Led Content squad initiatives and first-time user experience. Worked in an Agile environment and collaborated closely with PMs, engineers, and other stakeholders to drive alignment and evangelize user-centered design process.

Smule is the world's largest music social network with 50 million monthly active users. I was responsible for designing Smule across platforms including iOS, Android, and web. Led end-to-end design effort and oversee product from concept to launch.

2019: User-generated content (UGC)

2018: Growth

• Social Engagement: Groups/Community

• Onboarding

• Localization

• User Privacy

2018 Hackathon 1st place

• Drove end-to-end product design on the HealthLoop platform for practices and patients.

• Wireframed product workflow and crafted high fidelity visuals to articulate design ideas and assist with cross-team collaboration.

• Performed usability testing to validate design concepts and improve existing products iteratively.

• Conducted user research to identify needs and synthesize findings into UX opportunities.

• Implemented GV’s Design Sprint as a framework for problem-solving.