Leading the mobile development in the ads and commerce organization.

Developed Kindle for iOS as part of the AppCore team.

Working on the main project's codebase including Xcode and iOS version API updates, ARM Mac research while keeping the app's stellar rating and low crash rate.

Developed (among other projects) the Currently reading iOS14 widget bringing SwiftUI and iOS14 specific APIs into the app after it was released by Apple, increasing the exposure and user conversion into the app significantly compared to Today screen widgets.

Tech lead for internal and external development teams across all regions Applicaster operates in (15-25 developers).

Architected, developed and deployed features for the core SDK used to power all of Applicaster’s 100+ iOS & tvOS apps.

• Designing and implementing Zapp’s plugin system, enabling 3rd party SDK integration once and releasing multiple plugins used by 10s of apps

• Developing and delivering apps and features for strategic customers earning 5 star reviews and multiple App Store App of the day promotions

• Developed the company’s Zapp Platform – Ruby On Rails App building, configuring and CI/CD triggering system that led to reducing iteration time from a day to less than an hour and removed the need for developers to build individual app versions and change configurations manually.

• Developed Applicaster Nilo product – NodeJS backend with fully scalable REST API, React Native frontend and native modules that provides a multi-source consolidated social network (Facebook, Twitter, Instagram) feed inside Applicaster Apps.

• Kickstarted and lead technical teams dealing with LATAM and US regions

Lead iOS team developing and delivering over 50 media centric applications and expanding the Applicaster core SDK

• Optimized video playback start time reducing it by over 50%.

• Created POCs and tech demos used by the company during sales meetings and conferences such as IBC, MIP and NAB.

• Planned and developed parts of the company’s components UI system (Reusable JSON UI definition translated to native components) cutting down average delivery time from 3 month to 2 weeks.

• Technical point of contact for mobile development on the client side for 20 mobile and backend developers.

• Performed on site and remote integrations with high tier partners to enable Applicaster to integrate into existing apps.