Defined the vision and UX strategy for CRM setup and onboarding, aligning 7+ cross-org product teams around a shared experience that became a company-wide priority.

Redesigned HubSpot's permissions system to support both simplicity and scale, resulting in nearly 100,000 monthly views and over 4,000 weekly searches by account administrators.

Designed CRM record sharing workflows to support more flexible access management for teams, directly influencing enterprise adoption and new customer wins.

Led cross-team UX collaboration to deliver CRM record sharing and security management improvements, while helping adjacent teams define long-term strategy and align permissions workflows across the product.

Mentored designers and scaled UX practice through onboarding programs, design critiques, and cross-team workshops focused on quality and alignment.

Designed and launched a permission template feature that simplifies access setup for new users. This feature is used over 60,000 times per month, and over half of all new users are created with a template.

Redesigned seat management and team assignment workflows to support strategic business initiatives, aligning 9+ cross-functional teams to deliver a streamlined experience and becoming UserZoom certified in the process.

Defined the vision definition and framework for scaling access management to support companies as they grow, leading to shared opportunity alignment across 20+ members of the Platform Design team.

Drove cross-team collaboration and strategy by facilitating workshops, design critiques, and research partnerships to align multiple product areas on a shared onboarding vision.

Product Designer leading design efforts for feature teams:

• Integrations: Helping users successfully create data-driven content from any source.

• Reporting & Analytics: Provide users with tools to understand campaign performance and take the next best action.

Additional activities:

• One of the core contributors to Movable Ink's Design System.

• Collaborate with Product Managers to uncover user behavior patterns and maintain analytics dashboards to complement user research

• Facilitate and synthesize user research and share insights with feature teams and project stakeholders

• Facilitate team retrospectives, pre-mortems, and post-mortems across engineering, product, and design feature teams

• Write articles for Movable Ink's Product and Design publication on Medium to evangelize design practices

• Mentor through our internal ERG women's network, Movable Pink.

• Co-planned company-wide culture-building events as a planning member of our company culture ERG, BCC (Badass Culture Club)

• Represented our EPD (Engineering, Product, and Design) team at the 2020 NC A&T and AUCC Career Fairs by preparing and presenting an Introduction to Product presentation to expose college students to the world of Engineering, Product, and Design.

2017 Best in Class Award Recipient

Worked across Design, Product, and Engineering teams to define a strategy for delivering reusable UI components to developers. Utilized Angular, Bootstrap, Sass, and HTML to build a library of reusable common components and a common UI Framework for 70+ development teams.

Developed production-ready prototypes using AngularJS, Bootstrap, and HTML5. Collaborated with business partners to ensure timely delivery of high-profile and client facing projects.