• Own global product strategy for Growth across the mobile ecosystem (iOS, Android, and mobile web), directing multi-disciplinary teams to solve for merchant onboarding, activation, and long-term retention.

• Delivered $30M in cohort value in a single quarter through portfolio optimization and rapid experimentation, including: redesigned onboarding flows, specialized onboarding for dropshippers and merchants without inventory, and LLM-powered store generation.

• Led a new 0→1 business unit for "merchants without inventory", a segment representing the majority of Shopify’s inbound leads.

• Promoted to lead three critical missions: Onboarding & Guidance, ML-Powered Personalization, and Platform Replatforming.

• Managed three product managers, mentoring them on strategic thinking and execution.

• Led the desktop workstream during Shopify’s company-wide growth “Code Red,” successfully shipping over 22 features in 4 months, resulting in a significant gain of 70,000+ gross adds.

• Built and validated an ML-powered personalization system for merchant onboarding using multi-armed bandit optimization, establishing a multi-year growth lever.

• Pioneered the development of a new team in 2023, achieving substantial Growth-wide impact in Weekly Active Sellers from a single launch.

• Led the strategy and roadmap for the Setup Onboarding team, developing improved guidance capabilities, simplifying primitives for new merchants, and building a robust personalization framework.

• Retained 60,000+ active merchants in 2022: more impact than any other team in the Growth organization. Achieved this through tight experiment cycles, rapid learning, and doubling down on what worked.

• Expertly turned around a struggling team in 2021, advocating for impactful initiatives that drove an incremental gain of +20,000 retained active merchants

• Instituted streamlined rituals and processes that significantly increased team shipping velocity by more than 3x.

• Successfully championed the team's vision to senior leadership, resulting in Setup Onboarding being ranked #3 among 22 top Growth priorities by VPs and directors.

• Owned the signup questionnaire: the critical entry point for all new merchants. Coordinated 5+ cross-functional teams, prioritizing experiments, maintaining quality, and ensuring stakeholder alignment.

• Hired and developed PM talent: conducted 5+ interviews per month, raising the hiring bar and building a strong pipeline of PMs and APMs.

As a featured speaker at Product School, a global leader in Product Management training with a community of over one million product professionals, I had the privilege of creating and delivering talks aimed at supporting the development of the next generation of Product Managers. During these engagements, I aimed to share valuable insights and best practices to help aspiring Product Managers thrive in their roles and create innovative products.

• Collaborated closely with internal and external stakeholders to drive the product strategy and product marketing for the area of Trust and Safety in the US and Turkey.

• Implemented a comprehensive range of measures to enhance user trust and safety, including the introduction of a customer trust system with verified user profiles.

• Successfully reduced ATO (account takeovers) to 0 by implementing a groundbreaking security measure—a "magic password" system that required users to verify their accounts via email rather than having conventional passwords.

• Mentored and managed Associate Product Managers, providing guidance and support to help them advance in their careers.