After introducing the UK's first credit card in 1966, Barclaycard has continued to innovate in payments to make it easier for buyers and sellers to take and make payments. Now the UK's leading credit card, Barclaycard was the first credit card in the country to go digital. In its role as an acquirer, the company also has an industry-leading B2B business, processing more than 40% of UK retail transactions.
The Head of Content & Digital Channels played a key role in keeping Barclaycard ahead of the competition by leading on digital customer experience, content strategy, search channel performance and content marketing for the UK business. The role worked across the customer lifecycle, driving brand awareness and consideration through engaging and differentiated content, supporting financial targets through significant B2C account acquisition and B2B lead generation activities, and improving customer advocacy by delivering a memorable end-to-end customer experience.
Key accomplishments:
• 15% increase in mobile acquisition conversion following launch of responsive website
• 50% YOY uplift in accounts acquired via SEO
• Doubled social engagement from avg. 0.7% to 1.5% in 12 months