Advanced from a contingent role to a full-time position, maintaining continuity and driving project success. Strategic Product Designer specializing in spatial immersive XR (Virtual Reality / Augmented Reality / Mixed Reality) and native mobile app ecosystems (iOS / Android). Led end-to-end UX/UI design for the Horizon Store across VR/MR and mobile ecosystems for an immersive shopping experience. Scaled complex Design Systems in collaboration with RLDS (Reality Labs Design System) to build modular, future-proof component libraries. I bridge the gap between technical feasibility and business vision, am an expert at navigating cross-functional (XFN) alignment, and leveraging interactive prototyping to influence long-term product roadmaps and deliver high-impact commerce experiences.

Key Achievements & Responsibilities

• Cross-Platform Design with Overhaul enhancements to Horizon Store product (VR/MR/AR & Mobile)

• Horizon Store enhancements - Executed a complete redesign of the Product Details Page (PDP), driving significant user engagement within the first 30 days.

• Increased App Entitlements

• Boosted Immersive World Launches by +8.2%

• AI-Driven Process Innovation - Integrated Generative AI and prompt engineering into the design workflow, optimizing commerce strategies and increasing team efficiency by 30%.

• Editorial Feature & Content Strategy - Orchestrated the design of a new Editorial feature to surface digital products, optimizing the discovery funnel.

• Achieved a +0.71% to +1.07% lift in engaging experiences within the first 30 days.

• Increased Paid Entitlements by $+0.045%

• Marketing & Data-Driven Growth - Partnered with PM, UXR, and Data Science to design and launch a multi-platform July 4th 2025 Promotion.

• Realized a +7% increase in conversions over the one-week campaign across VR/MR/AR and mobile.

Led the digital transformation and radical overhaul of the GameStop online E-commerce ecosystem. Architected a comprehensive design framework, from low-fidelity storyboards to high-fidelity interactive prototypes, to communicate complex interaction logic. Leveraged data-driven research and accessible component libraries to optimize user journeys for millions of global users across Web, iOS, and Android.

Key Achievements

• Design System & XFN Leadership: Architected a scalable, accessible design system that streamlined handoffs and ensured brand consistency across Web & Mobile.

• Collaborated with cross-functional (XFN) teams to translate complex business requirements into high-impact, user-centric features.

• Utilized user research and data-backed decisions to influence the long-term product roadmap.

• Mobile App Growth & E-commerce Strategy: Led the end-to-end redesign of native mobile app features, driving a massive shift in user behavior and platform adoption.

• Increased app-driven e-commerce traffic from 11% to 19% within months of launch.

• Realized a +6.5% increase in conversions within the first 30 days of optimizing top funnel commerce flows.

• Omnichannel & Customer Service Innovation: Partnered with store associates and service agents to bridge the gap between brick-and-mortar and online shopping experiences.

• Designed and enhanced the Internal Customer Service Portal, utilizing improved user flows and contextual messaging.

• Boosted agent efficiency by 20% when resolving online orders

• Account Portal Redesign: Optimized Purchase Order History and account detail flows, significantly reducing the time-to-task for users managing their info and transactions.

• Loyalty & Rewards Integration: Architected an end-to-end Points Tracking and Redemption system, allowing users to seamlessly apply rewards toward digital and physical purchases.

• Successfully leveraged loyalty mechanics to increase Repeat Purchase Rates and overall online sales volume

Served as strategic UX/UI Designer on the Product Strategy team, driving the digital transformation of a SaaS banking platform serving millions of users. Expert in crafting responsive web and native mobile (iOS/Android) solutions within the FinTech and e-commerce sectors. Led end-to-end design processes, from generative user research and unmoderated usability testing to architecting scalable Design Systems.

Key Achievements

• Digital Banking & Account Intelligence Overhaul: Redesigned the Account Intelligence hub to provide a centralized, 24/7 digital dashboard for real-time financial monitoring.

• Reduced cognitive load and friction by optimizing information architecture for complex data points.

• Improved performance by reducing page load speeds by 30% through strategic data-loading prioritization.

• Mobile Banking & Remote Deposit Capture (RDC): Radically enhanced the Card Experience and mobile check deposit flow, eliminating the need for physical branch visits.

• Developed a highly intuitive, user-centric interface that increased app platform traffic by 18%.

• Design System Architecture & Governance: Orchestrated the genesis of a comprehensive new Design System tailored for "anticipatory banking."

• Partnered with the Standards Team to author documentation and iterate on components for web and native mobile ecosystems.

• Ensured 1:1 design-to-code parity by collaborating closely with Scrum Tech Leads and Product Managers.

• Strategic Research & Prototyping: Facilitated a plethora of unmoderated user tests to identify usability friction, translating raw data into high-fidelity interactive prototypes that dictated the long-term product roadmap.

I am a Dallas-based Senior Product Designer with over a decade of experience driving digital transformation for start-ups, established corporations, and global top-tier brands. My expertise lies at the intersection of immersive computing (AR/VR), native mobile ecosystems (iOS/Android), and high-scale SaaS platforms.

Throughout my career—most recently at Meta and GameStop—I have evolved from an individual contributor to a design leader who champions cross-functional (XFN) alignment and mentored growth. I specialize in:

Immersive & Spatial Design: Leading end-to-end UX for the Horizon Store and Reality Labs environments.

Design Systems at Scale: Architecting modular, accessible component libraries (Vue, Figma) that bridge the gap between design and engineering.

Data-Driven Growth: Leveraging user research and A/B testing to drive massive lifts in conversion—including a 13% increase in entitlements and 42% growth in feature adoption.

Visionary Prototyping: Utilizing high-fidelity interactive prototypes to communicate complex logic and influence long-term product roadmaps.

Every decision I make is purposefully crafted to strengthen brand value while delivering measurable business impact. Whether I'm integrating Generative AI into design workflows or overhauling complex financial dashboards, my goal is to create seamless, high-impact user experiences that scale.

Served as the Design Lead for a high-growth innovation studio, leveraging my expertise to transform "big ideas" into market-ready digital products. Managed the end-to-end product design lifecycle, from initial brand identity and storyboarding to high-fidelity prototyping and front-end development oversight. Championed a user-focused design philosophy, integrating current market trends and emerging technologies into every engagement.

Key Achievements & Responsibilities

• Strategic Design Leadership: Orchestrated the design vision for a diverse portfolio of clients, ranging from agile start-ups to established corporations. Specialized in translating complex business requirements into visually stunning, interactive user experiences.

• Cross-Functional (XFN) Collaboration: Led integrated teams of engineers and product managers to ensure pixel-perfect execution from concept to final delivery. Facilitated design sprints using sketches, flow diagrams, and interactive wireframes to align stakeholders on product roadmap goals.

• Full-Stack Design Capabilities: Executed comprehensive design services including responsive web design, native app design (iOS/Android), and custom iconography, ensuring brand consistency across all digital touchpoints.

• Rapid Prototyping & Validation: Built high-fidelity interactive prototypes to test interaction logic and user flows, reducing development rework and accelerating time-to-market for client innovations.