Designing next-generation ad experiences and integrating GenAI to drive engagement and performance on Facebook. Focused on exploring how GenAI can shape more relevant, effective, and human advertising experiences at scale.

Led the Product Design team at Warren, an investment platform that simplifies how people invest. Defined the design vision, guided the team technically and in career development, and ensured that design played a strategic role in shaping product decisions and business growth.

Taught postgraduate courses on User Experience, and Interaction Design, Prototyping, and Testing. Helped students bridge theory and practice by bringing real-world design challenges and methodologies into the classroom.

Led the concept, strategy, and design of Descomplica College’s Learning Management System (LMS). Oversaw the Product Design team, balancing hands-on design with technical and career leadership. Helped shape Descomplica’s design culture within Brazil’s largest EdTech company.