Partnered with brands, startups, and cultural institutions to develop content strategies, brand voices, and go-to-market campaigns. Specialize in taking raw ideas from concept to execution, backed by fast, targeted user research and scalable frameworks.

Advised fintech, luxury, entertainment, and consumer brands on content strategy, brand positioning, and campaign execution.

Created brand narratives and product messaging for clients including Google, IBM, IKEA, Compass Real Estate, Hamilton, Moulin Rouge, and Blue Man Group.

Delivered rapid-turnaround content solutions supported by LLMs and automation, increasing efficiency without sacrificing quality.

Developed marketing and creative frameworks for high-end real estate, fashion, and arts sectors, including Compass and the Fashion Institute of Technology.

Consulted with startups on audience research, growth strategies, and scalable content operations.

Led product content for a 30M+ user trading platform across 100+ markets. Built our qualitative research practice, turning insights from users in Europe, US, APAC, and Middle East into content that actually helped people understand a very complex platform no matter their region.

Ran hundreds of experiments to understand not just what worked, but why. Found that the gap between what we assumed users needed and what actually helped them was always surprising. Created tools to help our teams ship better content faster.

The real work was making a complex product feel less intimidating—listening to users and pushing for their needs to be met in our product.

Started writing product copy, evolved into connecting user insights with product decisions. Early adopter of LLM for localization, solving real problems across multiple languages and markets.

Found patterns in how people actually think about money and risk and used them to inform thinking about product and marketing content across the world. Uncovered common practices amongst investors of all levels. Tested them.

Helped large companies communicate complex ideas simply across global markets. Helped AmerisourceBergen with digital transformation, worked with Google on VR/augmented reality experiences, IBM on deep tech transformation, UiPath on content and governance, and IKEA with, well, SKUs.