Designing seamless, user-friendly web and mobile experiences that help individuals invest in real estate. I partner closely with cross-functional teams to improve investor tools across Roofstock’s ecosystem, leveraging research, data, and user insights to shape intuitive and scalable product solutions.

Led a team of 3 designers, improving design quality through coaching and mentorship

Defined a long-term UX strategy, shaping the roadmap for 4M+ users

Designed and shipped 50+ new products and features for web and mobile, impacting 4M+ users and contributing to a 40% increase in engaged users

Partnered with Research, Product, and Engineering teams to execute multi-phased design solutions, through a user-centered iterative process

Contributed to design systems, ensuring consistency across platforms

Led 30+ user interviews and research projects to align product direction with user needs

Designed B2B SaaS products, websites, and e-commerce stores, delivering tailored solutions that improved usability and conversion by +30%