Greater Minneapolis-St. Paul Area
Client: Global Multi-Brand Fitness Company
• Built a predictive model using random forest based on engagement activities which reduced customer churn by15% due to early-stage intervention.
• Identified significant features that improved personal training programs by using segmentation analysis which resulted in a 5% increase in personal training sessions.
• Applied A/B testing to identify the most effective communication strategies which resulted in 3% increase in customers.
Client: Leading Hospitality and Entertainment Business
• Performed exploratory analysis using Python and Tableau to gain a comprehensive understanding of current promotional strategies and promotional offers influencing customer trip decisions.
• Implemented k-means clustering algorithm to segment and profile 50M consumer data set to understand promotional recommendations, which led to an increase in new customers by 6% and improved the coupon redemption rate by 8%.
Client: Mall of America
• Segmented 3 years of customer service calls using K-means algorithm in R to identify latent patterns and improper resource spends; presented the recommendations using Tableau.
• Optimized staffing by analyzing factors influencing call volume using regression analysis; utilized time series to forecast based on 40K+ calls in Python to achieve a 10% decrease in redundant resource utilization.