Evolved the marketing attribution frameworks in partnership with teams across Marketing department.

Developed and presented analytics KPI framework for operational and executive dashboards.

Worked as a catalyst between Analytics and Marketing teams to define channel strategies leading to key business decisions.

Led the Integration of CRM and web data to facilitate 360 view for customer journey analysis.

Created segmentation and personalization strategies leveraging propensity models for lead prioritization, lead generation and targeting.

Defined E-commerce up-sell/cross-sell strategies by analyzing online and offline buying patterns.

Designed and executed experiments to test predictive send time for email campaigns.

Trained Marketing organization on leveraging reports/dashboards by conducting regular story telling

sessions.

Extracted actionable insights by analyzing large multidimensional customer behavior data sets.

Built and presented executive-facing dashboards to track the channel contributions to the Marketing funnel.

Worked as a consultant for defining use-cases and strategies across Marketing teams.