Designing LLM-powered CRM and lead designer on AI-driven email composition tool for Google Ads sellers, enhancing their outreach and engagement capabilities.

Where foundational ideas become exceptional digital products.

We're a product design firm that partners with innovative companies to transform initial concepts into beautifully crafted, user-centric digital experiences.

We believe every great product starts with a simple idea, a sketch on paper. Our process honors that beginning, blending timeless design principles with modern technology to build products that are intuitive, engaging, and impactful.

Ready to bring your idea to life? Reach out to us on and let's start the conversation.

At Cresta, as a UX Designer focused on AI solutions, I played a pivotal role in designing and developing advanced AI tools tailored for call center agents.

• Shipped 3 features across the Director and Agent Ecosystem used by 7,000+ agents per day

• Pitched UX solutions for complex problems to PMs by generating detailed interactive prototypes

• Collaborated with 3 AI/ML engineers to understand the capabilities of the Machine learning models and translated them to design feasible features to promote offline collaboration between call centre agents and their managers.

• Translated research insights gathered from conversations between agent and visitor shadow sessions into meaningful action and presented 5 feature concepts.

Ground was formerly known as Cheres (https://www.mycheres.com/)