In my role as a Startups Operations Analyst III on Zendesk's StartUps team, I was brought in to build the technical infrastructure that allows our organization to scale, supporting a fast-moving team that needs its go-to-market systems to actually drive revenue, not just report on it. I translate high-level strategy into seamless backend execution, and build the underlying data architecture that keeps our systems perfectly aligned across the wider GTM stack.

A major part of my work has been architecting and deploying a centralized RevOps data lake using Snowflake and SQL to eliminate data silos and establish a single, reliable source of truth. I orchestrate end-to-end data pipelines that feed operational tracking in Airtable and BI dashboards in Tableau, giving the team actionable insights they can operate from immediately. By leveraging Claude Code to accelerate development and automation workflows, I ensure our data flows seamlessly across our infrastructure, avoiding manual reporting loops and letting the team focus entirely on scaling.

Founder of a boutique GTM Engineering consultancy transforming messy revenue data into self-driving growth engines. We replace manual RevOps labor with automated infrastructure.

Core Capabilities:

• Automated Outbound: Building Clay waterfalls for enrichment, scoring, and routing.

• Data Orchestration: Syncing Salesforce, HubSpot, and Data Lakes (Snowflake/OneLake) without manual CSV loads.

• Revenue Architecture: Designing end-to-end systems that bridge Marketing, Sales, and Analytics.

Current Engagements:

• Developing GTM measurement infrastructure for Mayo Clinic Labs.

• Engineering white-label enrichment workflows for Forgeworks.ai.

Advising high-growth companies on commercial processes, tools, and analytics.

In my mission-critical role as a GTM Engineer at Forgeworks.ai, I was brought in as a Clay specialist for a fast-growing RevOps agency and official HubSpot partner, supporting B2B SaaS clients that needed their go-to-market systems to actually work, not just look good on a diagram. I translated GTM strategy into practical enrichment, routing, and ICP scoring workflows, and built the underlying data structure that keeps account and contact records aligned across Clay, HubSpot, and the wider GTM stack.

A major part of my work has been building Clay workflows that combine firmographic, technographic, product usage, and intent signals into prioritized account and contact lists that sales and marketing can operate from immediately, while also designing master account and contact tables so critical fields like ICP fit, buying stage, and role stay consistent from system to system. I’ve also orchestrated end-to-end workflows that pull in external data, enrich and score records, then write results back into CRM and downstream tools through lookups and upserts, avoiding the manual CSV loop that breaks the moment the business speeds up.