• Based on partner firm user research, iterated & designed UI components for the AARP Medicare Education Guide website, enhancing user education.

• Works with various local small and mid-size businesses to strengthen brand identities through tailored user experiences.

• Web engineering services and private server management.

• Led design strategy for the CPL Builder within the Digital Customer Experience team, enhancing user engagement and conversion rates through user-centered, data-driven design.

• Mentored senior designers and integrated the Jobs-to-be-Done framework to align solutions with core user needs, driving measurable business outcomes.

• Delivered executive-level presentations to secure buy-in for cross-functional UX initiatives, ensuring alignment with organizational goals.

• Enhanced the investor journey by redefining components and prioritizing product development, driving adoption and boosting conversions.

• Collaborated with cross-functional teams using design tools, AI integrations, and UserZoom to deliver cohesive design solutions.

• Conducted data analysis and user research to identify UX opportunities, leading to a 15% increase in user engagement.

Designed information architecture and UI for the iOS login framework, improving the login success rate and onboarding experience.

• Delivered user-centered UX design for Work.com products, achieving a 20% increase in task completion and satisfaction rates.

• Led the UX design for the Service Catalog SaaS MVP, boosting user adoption by 30%.

• Partnered with senior leadership to align design decisions with strategic objectives.