Lead end-to-end UX design across multiple web and app experiences, simplifying complex purchasing workflows for professional trade customers and improving task efficiency by ~30% across key product flows. Partner with product managers, engineers, and stakeholders to translate business requirements and customer insights into scalable design solutions that reduce user friction and support faster purchasing decisions.

Support discovery and research initiatives through competitive analysis and user testing, synthesizing feedback from contractors and trade professionals into actionable insights that inform product improvements. Research-driven design updates contribute to ~35% improvement in usability and clarity across core purchasing and post-purchase experiences.

Contribute to the evolution of the design system by maintaining consistent UI patterns and improving documentation across app and web platforms, helping streamline design-to-engineering handoff and reducing implementation inconsistencies by ~20%. Support product initiatives from discovery through post-launch validation to ensure design solutions remain user-centered while aligning with business goals.

• Designed user-centered web pages focused on Real Estate users and market success to benefit the user

• Uploaded,maintained, and optimized current product records, images, and related content on brand websites and marketing library

• Crafted intuitive and user-centric marketing campaigns to enhance customer experience.

• Managed social media accounts where I created user friendly content on (Instagram, Facebook, Linkedin).

• Designed engaging user experiences for multiple different clients including user interface, app

design, web design, visual design, and multimedia art.