Owned the checkout and payments platform roadmap across web, mobile web, and app experiences, increasing checkout conversion by 8.7% and generating $42M+ incremental GMV through funnel optimization and UX improvements.

Improved payment authorization and transaction success rates to 97.9% by leading reliability initiatives, monitoring systems, SLA/SLO governance, and failure recovery enhancements.

Redesigned merchant onboarding and self-serve activation flows, increasing product adoption from 34% to 71% and reducing time-to-value for new merchants.

Shipped AI-driven recommendation and personalization features that increased upsell revenue by 22% and improved revenue per session by 6%.

Built and scaled an experimentation framework across checkout funnels using A/B testing, feature flags, and rapid hypothesis validation, improving completion rates by 11%.

Defined and operationalized KPI frameworks across activation, retention, churn, conversion, authorization rate, and monetization using SQL, Python, and product analytics tools.

Partnered closely with Engineering teams on APIs, microservices, cloud scalability, and performance optimization to improve platform reliability and system performance.

Authored PRDs, user stories, prioritization frameworks, and release plans, ensuring alignment across engineering, design, and business stakeholders.

Collaborated cross-functionally with Finance, Legal, Security, Sales, and Marketing to support pricing strategy, compliance initiatives, and go-to-market launches.

Owned the SaaS subscription platform roadmap, pricing, and lifecycle strategy, delivering 22% YoY recurring revenue growth across SMB and enterprise customers.

Increased activation and paid conversion by 24% through onboarding redesign, funnel optimization, and customer journey enhancements.

Reduced customer churn by 18% using predictive analytics, segmentation strategies, and targeted retention programs.

Led pricing and packaging experiments to improve ARPU, expansion revenue, and overall monetization performance.

Built executive product and revenue dashboards using SQL, Tableau, and Power BI to track retention, ROI, forecasting, and product health metrics.

Conducted customer interviews, market research, and competitive analysis to identify growth opportunities and prioritize high-impact roadmap initiatives.

Partnered cross-functionally with Engineering, QA, Operations, Customer Success, and Sales to accelerate releases and improve delivery efficiency.

Improved enterprise workflows through CRM integrations, ETL pipelines, and automation systems, enhancing scalability and operational performance.

Managed sprint planning, backlog prioritization, release readiness, and stakeholder communication in fast-paced product environments.

Authored PRDs, launch playbooks, and product documentation to align teams and ensure successful product releases.