I successfully crafted brand guidelines and website designs for health supplement products, emphasizing clarity and user engagement.

• Engaged with clients to capture their vision and deliver tailored design solutions.

• Enhanced the online presence of health supplements through effective Shopify website design.

• Developed skills in branding, web design, and client collaboration in a dynamic freelance environment.

• Designed user experiences for financial data management platforms, enhancing workflows for enterprise users.

• Conducted research and stakeholder interviews to identify usability improvements.

• Led the complete redesign of legacy Web UI software, implementing a modern design system.

• Delivered high-fidelity prototypes using Figma, collaborating with engineering and product teams.

Created responsive interfaces that enhanced user experience across multiple touchpoints, resulting in a 20% increase in digital engagement.

• Ran UX reviews with stakeholder workshops and refined donation flows and product presentation, resulting in a smoother checkout experience and a measurable

increase in completed donations

• Streamlined design workflows and optimized the design system with reusable components in Sketch, aligning UI and UX across five brand sites and reducing

design handoff time

• Created personas and scenarios that helped the team design and prioritize features, leading to greater user satisfaction.

• Collaborated with product, engineering, and marketing teams using Scrum sprint planning to enhance the usability of key interfaces, leading to a decrease in user

error rates

• Improved feature performance by implementing changes based on A/B tests and qualitative feedback.

Led design for a scalable Decathlon web app that crossed the 100 core users mark in the first year by revamping key journeys in the digital ecosystem.

• Implemented a comprehensive Web Content Management System to digitise store operations, enabling seamless digital integration.

• Designed and developed responsive websites and CMS tools in Figma and HTML/CSS, prioritising mobile-first UX and WCAG 2.1 accessibility, resulting in

improved usability for diverse users

• Developed UI and UX components that boosted user engagement and ensured a consistent experience across all channels.

• Created UX for the Shop/Store Manager app, delivering a consistent multi-device experience.

• Produced visually effective web pages that performed well on mobile, tablet, and desktop.

• Designed checklist interfaces that reduced cognitive load and improved task completion.

• Developed sitemaps and structures aligned with brand guidelines and best practices, making it easier for customers to find information and improving website

navigation.

• Created high-fidelity graphics, wireframes, and interactive prototypes in InVision to convey design concepts during stakeholder workshops, accelerating

design-review cycles

• Worked with development teams to create responsive, accessible layouts that improved user experience across devices.