• Led product strategy and execution for DoubleVerify’s Social Attention Measurement product across Meta, TikTok, YouTube and Snap and drove growth and adoption of these solutions across DoubleVerify’s top global advertisers.

• Launched the company’s first AI/ML powered Social Attention product suite, combining walled garden signals, tag-based signals, and proprietary eye-tracking models unlocking $XX+ in ARR.

(Acquired Playground xyz)

• Led and managed 2 cross-functional Scrum teams of 8+ Engineers, Product Designers, Data Science and QA to define and execute the product roadmap, resulting in a XX% increase in revenue through the delivery of key strategic initiatives.

• Defined the product vision and strategy to develop multiple features across our Mobile/Desktop applications and AI tech stack to improve Net Promoter Score by XX%.

• Orchestrated and implemented the Product and Go-To-Market strategy by collaborating closely with key Executives (VP of Product, CTO, CMO, and VP of Commercial) to successfully launch Attention Measurement into the US and EMEA markets for GumGum.

We are on a mission to master the art and science of maximising consumer attention. We have built the world’s first technology stack that integrates visual attention measurement, analytics and media optimisation called the Attention Intelligence Platform. It powers a suite of leading ad products that maximise Attention Time for brands.

• The Drum Most Effective Use of Data 2021

• IAB MeasureUp Best Advertising Effectiveness 2020

• The Drum Most Effective Use of Data 2020

• IAB MeasureUp Best Advertising Effectiveness 2020

• Deloitte Technology Fast 50 Winner 2020

• Mumbrella Marketing Technology Company of the Year 2020

• AFR Fast Starters 2020

• Deloitte Technology Fast 50 Winner 2019

• B&T Marketing Technology Company of the Year 2018

• Deloitte Technology Fast 50 Rising Star 2018

• Deloitte Technology Fast 50 Rising Star 2017

• Mumbrella Marketing Technology Company of the Year 2017

• B&T Marketing Technology Company of the Year 2016

• Spearheaded over 20 market-leading Next-Best-Action marketing strategies for the Home Buying business across acquisition, retention, pricing and customer experience.

• Led 2 cross-functional scrum teams of 6-10 people from product discovery to execution to decrease fulfilment time for customers by 78% by integrating directly with a third-party vendor and automating the full process.

• Streamlined offer delivery by 30% by implementing new frameworks and tools across 10+ teams to provide a faster, simpler and safer way to bring offers to market.