• Enhanced backend services (Go) powering acquisition flows by leveraging a proprietary in-memory Knowledge Graph and Kafka-consumed sports datasets, with Redis and local TTL caching to support performant, high-traffic endpoints.

• Implemented a content orchestration service (Go/PostgreSQL/React) aggregating data from internal services to enable customizable, AI-generated content, delivering thousands of unique SEO pages and increasing organic acquisition.

• Led a refactor of the subscription funnel’s payment experience, transitioning frontend logic to an API-driven flow. Integrated Cash App and rebuilt billing and subscription-management UI to improve checkout reliability and conversion.

• Implemented plan discovery and bundling features supporting an expanded subscription catalog, building comparison flows and product tagging that enabled faster, configuration-driven rollout of new subscription offerings.

• Drove cross-team efforts to improve build and deployment efficiency by enabling incremental builds via backend-driven change tracking and migrating static hosting to S3/Cloudflare, reducing build times by 20% and deploy latency by 50%.

• Led a squad of 5 engineers to plan and execute a phased migration from Gatsby to Next.js under legacy constraints, enabling content previews, improved experimentation, and future SSR while preserving SEO performance.

• Integrated new product lines into the edX Marketplace by extending backend APIs and data models, updating search indexing jobs and CMS integrations, and evolving a shared UI component library, contributing to 6M+ new users.

• Led a Core Web Vitals initiative by selecting monitoring infrastructure, integrating real user monitoring, and guiding a contractor team to resolve performance bottlenecks, significantly improving page performance and SEO rankings.

• Built and owned a multi-tenant compliance platform (Python, AWS Chalice, React) for a food-safety startup, translating hand-scanner data into actionable insights through visualizations, goal workflows, compliance reporting, and device management across thousands of restaurant locations.

• Engineered an automated reporting engine using scheduled Python jobs to aggregate weekly data and generate customized compliance audits, surfacing failed-scan and rewash patterns to improve safety standards.

• Delivered full-stack MVP solutions for a diverse portfolio of B2B and B2C clients, building React frontends and Node.js backends with AWS integrations (SQS, Lambda, S3) and SQL/NoSQL databases to support rapid product launches.