Currently leading UX strategy and driving product design for Netflix’s identity and security experiences and systems.

Managed a small team of product designers to drive revenue growth in Netflix’s partnerships business. Established a new team amidst organizational changes, oversaw connections with cross-functional stakeholders, and drove the influence of design in the business and product development process.

Strategized and executed Netflix experimentations and product launches on web, TV, and mobile for customers from Netflix’s telecom and TV partners around the world. Led and mentored other designers and collaborated deeply with product, engineering, partner engagement, data science, and user research stakeholders.

I lead a small team of designer volunteers who created the new 8by8 Challenge experience that advocates Asian American civic participation. 8by8 is a technology-based StopAsianHate nonprofit looking to increase historically low levels of voter registration and turnout in the AAPI community. We are currently developing an app that incentivizes people to invite their AAPI friends to vote, by using social media and offering rewards at local restaurants. We took third place at 2021's Tech for AAPI Hackathon (our pitch video: https://www.youtube.com/watch?v=C8KO9bAFPHg). https://challenge.8by8.us/

Pivoted from design to business role. Worked with senior management to evolve Visa’s overall company strategy. Executed strategy for Visa’s new risk and identity products, including competitive tracking, data analyses, business case development, and storytelling.