I redesigned and restructured our company’s website pages, expanding on our internal brand system to align with our new visual direction. I built and reviewed wireframes, prototypes, and designs with our executive leadership team and creative director and ultimately worked with our dev team very closely to execute them. I provided the designs within multiple screen sizes to ensure a seamless, responsive transition between different browsers and devices.

I designed a monthly package of social media ads varying between 25-45 ads including feed, story and carousel ads for 4-6 clients. These often included short animated sets with micro and macro animations to test performance with imagery and messaging. I met regularly with my team to review the performance data and gather insights about campaign strategies, conversion rates, and influenced pipeline.