Was the first designer hired at Aloft, a start-up building software for the antiquated appraisal industry. Took roadmap projects from start to finish while building a vault of user-research documentation and reconceptualizing the brand and its design system to align with accessibility and company mission.

• Developed user archetypes based on user interviews

• Presented UX explorations to PMs, Marketing, and Engineer teams for feedback

• Created a UI component library in Figma from scratch

• Outlined user flows and mapped information architecture

• Created templates for user interviews and user testing sessions

• Built meaningful relationships with our in-house users in order to adequately represent their needs

• Assisted in interviewing & onboarding a new designer

Worked as the solo designer along with the Creative Director, Product team, and Engineers. Reimagined the social media content creation experience within the Ripl app for multiple platforms.

• Designed the experience for iOS, Android, and web app

• Actively participated in brainstorming sessions on scope and priorities for Engineering workstreams

• Mentored other designers

• Identified and validated user pain points to design authentic solutions

• Created specifications for UI mockups to ensure accurate dev implementation

• Conducted in-person interviews with potential customers for research and product direction

• Conducted unmoderated user research studies via Userlytics and presented insights to my team

• Created graphic assets to compliment our logo and existing brand elements for marketing and advertising

• Contributed to UI and blog post copywriting that represents a casual, friendly tone to customers

• Interviewed potential candidates for hiring, both independently and in groups

• Created Ripl templates using custom graphics and typography for merchandising

Worked as a part of the Windows Creative Direction team to improve visual coherence across the Windows ecosystem. My role was to help oversee the design language of Windows, Edge, Mobile, and more. My responsibilities included mapping user scenarios, developing UI design concepts and wireframes, and creating story-centered presentations.

• Co-ideated the UX/UI design direction for Windows start menu

• Collaborated with the Edge design team on explorations for an improved browser tab experience and homepage widgets

• Contributed to the visual audit of files in Windows 10

• Lead the audit for third-party app icon styles in Windows 10

• Created a visual language for my team’s internal website and newsletter

• Generated logo ideas with meaningful analogies to Microsoft’s mission

• Led the design direction for a data-vis graph for the Education team