Life360 is a family safety app with 80M+ users worldwide. I contributed to its growth from a 25M-user startup to going public with 60M+ users by driving user growth, campaign performance, and measurable ROI through motion and marketing design.

• Led paid social campaigns (Meta, Google, YouTube, Apple Search) that lifted CTR and lowered CPA.

• Produced explainer videos that drove an increase in adoption of new features.

• Built CRM/lifecycle assets that boosted engagement

• Designed UI motion (Lottie, Rive) for onboarding flows, splash screens, workflows, and micro-interactions, reducing drop-off

• Developed scalable motion systems that cut production time

• Produced paid social ads for KFC, Dunkin’, McDonald’s, and Taco Bell, reaching millions of impressions.

• Created motion assets for partner promotions that improved CTR.

• Designed and pitched a motion style guide to unify brand animation across teams.

• Delivered 15+ assets in three months during peak campaign periods.

Pango (now Aura) is a digital security company. I created paid ads and UI animations (onboarding, splash screens, micro-interactions) that improved acquisition, conversions, and product experience.

• Produced paid ads and app store assets that improved acquisition and conversions.

• Designed UI motion (Lottie, Rive) for onboarding, splash screens, and feature demos, raising activation rates 10%.

• Created micro-interactions and in-app animations that improved usability and trust.

• Partnered with marketing analysts to test creative variations and optimize campaigns.

• Produced animated presentations viewed by 26K+ employees weekly, improving clarity and alignment.

• Built a scalable template and motion asset system that cut design time 25%.

• Translated complex data into engaging motion storytelling for leadership communications.

• Produced 100+ training and communication videos for global teams.

• Integrated motion graphics into tools and courses, cutting training completion time.

• Partnered with product and learning teams to align content with evolving workflows.