Led UX efforts that significantly improved employee efficiency and saved the company substantial costs. Collaborated closely with research, development, and product teams to identify problems and deliver solutions aligned with business goals. Defined KPIs, created user stories, and presented key work to executives, contributing to enhanced UX maturity and business outcomes.

• Supported the redesign of a manager dashboard, reducing task time for 38k managers.

• Led design for real estate optimization, reducing operational costs. Consolidated 4 platforms into 2, enabling users to identify over- or under-utilized spaces within 2 minutes.

• Conducted research identifying reasons for low adoption and engorgement.

Worked with business owners/staff to understand their goals and target market. Successful completed a responsive website redesign by conducting researched, and updating UI according to brand guidelines.

• Increased sales by 20% over three months by addressing websites service gaps, resulting in an 87% increase in visitors within 90 days.

• Redesign product and update content, clarify service reducing non-relevant customer calls by 80%.

As a UX / UI Design Intern, I leveraged research insights to design the app's landing page, global navigation icons, and information architecture.

• Led the in-person usability testing to expand the U.S market. Identifying significant user issues during testing that were key contributors to low engagement and users abandonment.

• Recognized for collaborating with the Marketing team in gathering 100+ survey responses in one week, which informed user personas and marketing strategy.

My Key Responsibilities include:

Market Research | Cross-Functional Collaboration | Mobile iOS Design

As a Digital Marketing Coordinator, I facilitated emails and landing page designs alongside internal members and brand representatives to align product launches and promotions alongside major events.

I also completed rigorous testing to ensure back-end website design was functional for front-end users to streamline the shopping experience.

• User Experience Optimization:  Tested website functionality to guarantee an efficient shopping experience while mitigating click errors and incomplete links.

• Crafting, editing, and distributing 10+ email marketing campaigns to thousands of subscribers while crafting 2+ monthly landing pages showcasing novel products.

My Key Responsibilities include:

Email & Landing Page Design | User Experience Optimization | Brand Strategy