Design System:

• Created, managed, and maintained the NUCLA design system.

• Updated the design system as the platform evolved over the years.

Collaboration:

• Worked closely with the product and development teams to plan and execute various features and updates.

• Conducted weekly check-ins to ensure alignment between designs, business needs, and development requirements.

Deliverables:

• Developed mockups and prototypes to communicate design concepts.

• Planned and executed designs that met both business and technical requirements.

Branding:

• Designed and developed the Nucla brand, including the logo, typography, and brand guidelines.

• Designed the website, ensuring a cohesive and user-friendly experience.

• Created sales decks to effectively support marketing and client presentations.

• Developed comprehensive design guidelines to maintain brand consistency.

• Fulfilled various marketing design needs to support business objectives.

• Maintained and updated the website, sales decks, and design assets throughout tenure.

Focus Area:

• Worked on the system side of WebOS, the operating system for LG's Smart TVs.

• Contributed to designing the settings interface and the first-use flow for LG Smart TVs.

Deliverables:

• Created wireframes, mockups, and prototypes to communicate design concepts to the design, dev and executive team.

User Testing:

• Contributed to user testing for the first-use flow.

• Gathered feedback from users during first-time setup and usage.

• Incorporated user feedback into updates and design improvements.

Projects:

• Designed segmentation flows as the initial project.

• Provided wireframes and simple prototypes to communicate with the design and development team.

• Worked on updating the consumer web experience and mobile digital wallet.

User Studies:

• Contributed to the user research team, including in-home interviews with customers.

• Mapped and created stories for the users we interviewed.

• Analyzed customer behaviors to inform digital wallet design development.

Professional Development:

• Attended Lean UX seminars during the consulting period.