📚 Growth compounds when you shift from building features to shaping ecosystem behavior.

Leading review systems and distribution to scale app store quality and discovery:

• Led Built for Shopify (BFS), a quality and incentive system shaping developer behavior, app trust, and marketplace outcomes

• Scaled BFS adoption by +78% and expanded eligible apps by +124%, accelerating growth of high-quality ecosystem supply

• Built AI-driven review systems and agentic workflows, increasing automation coverage and reducing manual review cycles

• Designed trust, governance, and incentive systems aligning developers with platform quality standards

📚 Features fade, platforms compound.

• Led AI-powered live blog, chat, and audience engagement platform for publishers like Reuters, ESPN, and NFL

• Built real-time community systems across chat, feeds, and interactive content

• Developed community-driven commerce flows, converting audiences in-stream

• Built product, design, and community functions, led a team of 8

📚 Put the community at the heart of your products.

• Led mobile growth from 100K to 10M customers in 2.5 years, tripling revenue to $95M. Managed 10 PMs, Community Operations, UXR, and 80+ engineers. Operated on 6-week iOS/Android release cycles.

• Increased 3-month retention from 40% to 55%. Delivered 12 app releases including data analytics, privacy, shop, notifications, profile, AI video, and cloud subscriptions for app development.

• Launched subscription products, enabling 500K consumers to analyze data with automation, shortcuts, and content feeds.

• Built community-led growth loops across app, content, and commerce, designed feedback systems integrating community signals into product roadmap.

• Built and scaled community ecosystems across Discord, FB, and Reddit, 200k+ members

📚 Fail fast, fail often.

Coupons & Deals

• Led $100M+ deal programs across 60M users, including Prime Day 2017

• Ran 10+ A/B experiments across mobile and web to optimize conversion and merchandising

• Built vendor-funded coupon systems across categories including grocery, health, and beauty

Recommerce & Trade-In

• Pioneered instant trade-ins with auto-payment, driving +16% acquisition lift (vs. 10% plan)

• Focused on personalization and experimentation, achieving 1.7x higher CTR vs. forecast

• Scaled trade-in and discovery experiences across 20M Alexa-enabled devices

📚 Growth happens outside your comfort zone.

Taught and mentored over 200 PMs at Product School, Maven, and Carnegie Mellon. I’ve also built community systems across gaming, education, and creator products.