• Elevate design solutions across a variety of web pages and financial technology tools lifting conversion and click rates, increasing brand equity, and improving the user experience.

• Conduct competitive research, user testing, and broader-team design workshops to inform product solutions, product roadmap planning, and C-suite decision-making.

• Champion the concepts of human-centered design using Figma and the Adobe suite to produce the relevant digital deliverables from personas and concept sketches to shareable prototypes and user survey results.

• Collaborate with engineering teams to implement designs and collaborate on an infrastructure that will sustain the future of each product and the developing design system.

• Implement CSS styling and Full Stack A/B or multivariate tests with Optimizely.
Ensure compliance to accessibility standards and legal guidelines for all the relevant financial products.

• Funnel Implementations

Improve the funnel experience across user groups - with a cumulative 15%/$1M estimated monthly revenue impact in total.

Adapt the experience of the partnered segments helping them grow to over $200k monthly recurring revenue.

• Investment Platform Widget

Redesigned an online widget to integrate the evolving landscape of personal investment platforms.

Collaborated with sales and marketing teams to optimize functionality with budget pacing practices.

• Redefined the features and content strategy of a multicultural social and professional networking platform through iterative cycles of user research, design, and testing.

• Researched and worked through user flows, site maps, wireframes, and prototype testing to refine the user experience of the social aspects of The Inccubator platform.

Coney Island Hospital

• Designed and modeled curtain wall panels to meet engineering specs and the architect’s design intent, working around atypical building conditions.

• Outlined fabrication drawings and provided iterative guidance to the manufacturing and client teams.

• Designed graphic icons and improved Excel macros to quickly relay production concerns internally and to foreign counterparts.

• Led meetings with overseas partners and the cross-functional team to maintain schedule, meet financial goals, and exceed quality standards for over 40 projects on Star Wars collectors and kids brands.

Projects:

• Engineering Product Innovation Challenge

Worked with cross-functional team to design and develop a product based on a prompt and present this product to senior management. Worked through the entire design and development process including market research, cost reduction, and playtesting.

• Deep Dive Initiative: Future of Gaming

Worked with co-ops of several disciplines to research, cost estimate, and develop solutions for more sustainable packaging for board games. Presented four solutions to the Director of Sustainability and the Vice President of Design and Development.