Product design lead, responsible for a customer-centric global product strategy with partners such as Apple TV, Xfinity, Instacart+, Spectrum, Verizon, British Telecom, Walmart+, talktalk and Vodafone.

• Experience Design lead, optimizing the discovery, purchase and account linking journey for innovative bi-directional bundle for Apple TV and Peacock across Apple devices and Peacock.

• Designed, tested and implemented initiative for cohorts who have purchased bundled packages from Xfinity, offering free Peacock subscription.

• Drove the product launch for Charter Spectrum customers, where Peacock is available as a bundle or for purchase a-la-carte through the telco.

• Established the first introductory offer for Peacock customers on Roku. Offer is presented in-device and via Roku CRM. Released subsequent offers on Apple TV and Amazon Fire TV.

• Launched the Samsung Galaxy partnership, where the Peacock app is pre-installed on +3.5 million new devices.

Creative lead for consulting firm, blending the physical with digital to create solutions and business transformations.

• Used consumer insights and analysis to create critical flows and use customer-centric design methodologies to create at-home workout machine digital display.

• Co-facilitated client workshops to define the customer experience, collaborating with Engineers to create working physical prototypes for VC funding.

Lead the visual direction and experience design for patient and healthcare professional-focused sites for oncology, blood disorders and diabetes patients.

• Design Lead for new Oncology Together site, providing patients, caregivers and healthcare workers valuable resources. Used research interviews and analysis to understand patient and healthcare worker needs within a highly regulated industry.

Feature designer for editorial for Saks, Saks Off 5th and Hudson's Bay e-commerce brands.

• Defined consumer strategy, using data points to implement improvements for Saks and Saks OFF 5th Loyalty Rewards Program, linking the customer’s Saks credit card with points used across Partnership initiatives.

• Contributed to Home page redesign for Saks.com, collaborating with Research to analyze data to raise the conversion rate and test inline shoppability for customers who have entered through the home page.

Lead a cross-disciplinary team for global financial services firm.

• Design Lead for new B2B UBS Wealth management system, including data visualizations, leading client touchpoints and stakeholder readouts.