Deploying AI-based operational pipelines for consumer tech brands from Menlo Park to NYC.

• Led end-to-end creative across TV, digital, web, social, OOH, and print, steering ZipRecruiter’s full rebrand and driving cohesive, performance-aligned campaigns across channels in collaboration with marketing and creative leadership

• Lead Creative PM on the Verizon account at Ogilvy, building workflows from scratch and delivering national TV, OOH, and digital campaigns while supporting major phone launches

• Developed product content that showcased new WhatsApp features using the newly rolled-out brand system; partnered with creative directors to strengthen WhatsApp’s privacy-forward identity and delivered campaigns that accelerated US adoption