• Improved purchase flow design which increased view-to-buy conversion rate (+9%) and overall app downloads

• Established and maintained design system used for all digital artifacts

• Repurposed and redesigned the mobile app, which increased overall usage and user satisfaction

• Led brand identity development and established design systems for clients

• Redesigned website assets and structure for improved usability and designed a new landing page to increase traction

• Conceptualized and designed unique visual solutions for clients' print material, packaging, digital ads, marketing campaigns and web design

Conducted surveys and interviews with beta users and used their feedback to improve functionality

Developed a brand identity for the company by assisting in logo development, brand messaging and voice, color scheme and typography

Created an improved method of relaying content to dads which received a positive response from users

Constructed both high and low fidelity wireframes for the app

Designed, engineered and programmed a semi-autonomous rover intended to read and collect data samples

Created CAD models and operated 3-D printer and laser cutter to manufacture parts

Served as a project manager and led my team to complete our final project within budget and the 4 week deadline