Guided design strategy, facilitated roadmapping sessions and workshops, and fostered cross-functional collaboration to successfully drive multiple complex, internal business products, tools, and infrastructure projects.

Led design and research end-to-end for a critical internal business pillar, comprising six products, including a 0 to 1 account selection tool, resulting in improved efficiency and productivity for the company.

Drove design efforts for customer acquisition, engagement, and retention projects, including revamping the personalized offers/games experience, leading to 34% YoY increase in net incremental revenue.

Led design and research for review and post-order improvements, including preferred pickup methods and Covid-19 store format and operations updates to enhance customer satisfaction and streamline operations.