Partnered with cross-functional stakeholders to identify client needs and drive project wins, influencing $5M in departmental and $88M in organizational revenue. Led research, AI ideation workshops, led UX team to define end-to-end strategy. Helped launch Alaska’s premium brand, Excursion — covering IA, feature prioritization, research, wireframing, and prototyping. Established bi-weekly sprints to align with client goals, contributed to a loyalty program launch that increased revenue by $1.3B (12.56%), and helped secure a $100M+ strategic partnership with Alaska.

Conducted & driven heurisitic evaluation to increase team understanding of core users, product and market opportunity by 43% in 6 months.

Lead team of 4 UX designers to complete 1 major user interview; 3 competitor audit; 1 beta product usability testing and presented insights and findings to client & stakeholder teams.

Established and delegated sprints, workshops to drive UX feature improvement plan with an overall SUS, task completion of 65%.

Facilitate design critique & workshops to encourage team feedback, innovation, and cultivate growth mind-set. Workshop attendance @98% with 95% satisfaction.

Led the initial planning and concept UI design for a major Canadian pharmacy client, creating employee onboarding and training materials to support internal adoption.

Develop and maintain partnership and in-house brand online for CTV, MTV, MUCH , and the Loop. Currently works as core member of the UI/UX design team to promote CraveTV (Bell's cross-platform streaming service) on web, IOS, and android.