• Conceptualized the creation of interaction models and detailed designs for new and existing product features at all levels of fidelity intent on elevating multiple product launches by shepherding end-to end design plans, process and delivery.

• Implemented design solutions for AI, agents and other Copilot interactions throughout the product in partnership with feature teams, and compliance.

• Document, organize, and proactively communicate user-centric outcomes leveraging functional prototypes for design research, stakeholders, and other partners across all stages of design and development.

• Facilitated creative working sessions with creative peers, Product, and Engineering to maintain an inclusive partnership assuring outcomes are holistic, feasible, and align to the team’s greater vision.

• Deliver validated experiences for an internal CRM targeting increased CSAT, decreased customer call volume, and lower average handle times.

• Led deliverables and innovative concepts through holistic design efforts frequent of inclusive collaborative efforts across organization.

• Planned and executed design sprints for establishing A.I. and LLMs for enterprise intended on positively influencing stakeholder decision-making, and prioritization for a more user-centric roadmaps.

• Bootstrapped quantitative and qualitative frameworks solving the need for foundational data-informed metrics, actionable insights instilling higher confidence in first time deliverables.

• Created design improvements for TFB Enterprise Salesforce environments; explored and demonstrated 356-degree future concepts for more holistic B2B solution.

• Encouraged user advocacy through facilitated exercises and big thinking activities.

• Leveraged design thinking to create an end-to-end service blueprint leading to the identification of fallout within the acquisitions process, and surfacing high-impact, low-effort opportunities.

• Created solutions to resolve fallout within the leads generations model; eliminating process errors, and stagnation.

• Led design initiatives for a company wide digital transformation project for New Zealand’s largest e-Commerce retailer, successfully migrating legacy systems and delivering a unified experience across multiple disparate brands.

• Utilized design principles, strategy, facilitated workshops, big-room exercises and design sprints to guide decision-making and drive user-focused outcomes.

• Designed, prototyped, tested, and launched innovative e-commerce experiences leveraging best practices, big data, and analytics increasing customer satisfaction and conversion rates.

• Lead the creation of a new B2B E-commerce platform providing businesses with customized catalogs and curated products, unique pricing options and increased adoption.

• Identified missed opportunities within the fulfillment and supply chain processes leading to improvements in technology, efficiency in process, and cost savings.

• Mentored juniors by offering guidance, task reviews, and leadership through paired big-thinking activities.

• Designed, and tested data visualizations prototypes and content hierarchies in agile, iterative cycles enabling C-level Leadership to leverage their data and analytics for a comprehensive overview of the organization’s products, & services.

• Guided stakeholders and product partners through a lean process to solve problems in rapid iteration cycles via paired collaboration.

• Created and presented, through narrative, sprint outcomes and findings to stakeholders and non-design audiences in weekly reviews.