Led UX design at BigSpring AI, focused on enterprise solutions and AI-powered analytics to optimize data visualization and enhanced user interactions across web and mobile platforms.

Headed the design team in crafting engaging user experiences and visually appealing interfaces for an innovative photo social network powered by generative AI. Successfully delivered the first MVP across native apps and web platforms.

Enhanced community engagement and storytelling by developing key social features and video tools. Redesigned the user-friendly onboarding experience and devised an intuitive body map UX for the Recover Athletics app, aiding in runners’ injury prevention and management.

Key contributor to the ‘Solo to Social’ initiative, designed features that transformed Fetch Rewards from a single-user to a socially-engaging, gamified platform, increasing user retention and engagement.

Worked on the Candy Crush Royalty Program, where I leveraged my UX/UI design skills to increase the sign-up ratio from 30% to 50%. I achieved this by enhancing user experience, introducing gamified elements, and creating an incentivized sign-up flow to engage and retain players.