Lead product design and UX strategy for Spectrum News and Spectrum TV, the most popular consumer apps for the second-largest U.S. cable company.
• Collaborate closely with product owners, engineers, and researchers to strategize and implement product features
• Supervise the day-to-day production of design team members
• Scaled the design sprint methodology across business verticals
• Oversaw full redesign of Spectrum News app which tripled app visits in 6 months and increased customer reach by 17 million customers
• Produce UX and UI documentation including logic tables, wireframes, user flows, and usability metrics
• Led design strategy that improved ratings for Spectrum News app from 1.5 stars to 4.7 stars on the App Store and Google Play Store