Worked extensively on both the front-end design and implementation of features that allowed TV media partners to create extremely specific audience targets and expose their inventory for advertisers to purchase in real-time.

At my time with clypd, I helped shift our entire UI codebase from Ruby on Rails to a React/Redux stack, and led development on features such as an audience respondent list upload tool. I also led the UX design of some new features, such as a boolean logic tool to define a hyper-specific audience target from Nielsen household attributes.

Responsibilities included API design, implementing core React and Redux patterns, heavy code refactoring, interactive wireframe sketching, and facilitating UX discussions between our product, business, and engineering teams to come to a consensus on a design