Product lead for VR Identity and primary strategic leader for identity across VR, AR, and Wearables. Led team of 7 product managers working on login and authentication, social (Horizon) profile, followers, privacy settings and identity infrastructure.

● Lead product manager for design and launch of Meta accounts and Horizon profiles.

● Advised top level leadership on Meta-wide identity problems and architecture.

● Coordinated transition from Facebook accounts to Meta accounts across VR and Horizon Worlds.

● Founded VR identity team in January 2021.

● Scaled VR Identity team from 3 PMs and ~20 engineers to 7 PMs ~50 engineers by August 2022.

Meta Account Launch

https://about.fb.com/news/2022/07/meta-accounts-and-horizon-profiles-for-vr/

Product lead for AR privacy, focusing on hardware and software privacy features for Rayban Stories and as yet unreleased AR and VR headsets.

● Designed and coordinated implementation of on/off switch for Rayban Stories, ensuring that users can quickly and easily demonstrate that they have switched the device off in sensitive locations.

● Defined initial privacy design for AR hardware and operating system.

Rayban Stories Privacy

https://about.meta.com/reality-labs/ray-ban-stories/privacy/

Product lead for all aspects of Ads Transparency and Control, ads user data protection and ads product launches for Facebook, Audience Network and Instagram.

● Built “View Ads:” industry leading tool for anyone to see any currently running ad on Facebook, regardless of targeting

● Advised top company leadership on external regulatory issues, crisis response and overall transparency strategy

● Translated complex technical, legal, policy, and privacy product requirements across dozens of stakeholders

● Provided engineering leadership for unstaffed products with tight deadlines

● Developed first ever survey-based, consumer sentiment framework for driving product improvements through A/B testing

● Designed and implemented ML-based controls for sensitive topics, training models based on interviews with affected users, reducing harm by ads on people suffering from traumatic experiences

● Implemented comprehensive risk assessment process for ads org in order to mitigate unintended consequences of product launches

● Designed continuing education and training courses on risk assessment, data usage, and privacy implications throughout Facebook

Work

View All Ads from a Page (June 2018)

Allows users across Facebook to see all ads that every page on Facebook is currently running. Announced here: https://newsroom.fb.com/news/2018/06/transparency-for-ads-and-pages/

About Ads Page (Aug 2016)

Education pages about ads on FB and across the internet.

https://www.facebook.com/about/ads

Ad Preferences/Ad Settings Redesign (Aug 2016)

Single location to take control of ads-related data on Facebook.

Available here: https://www.facebook.com/ads/preferences

Announced here: https://newsroom.fb.com/news/2016/08/a-new-way-to-control-the-ads-you-see-on-facebook-and-an-update-on-ad-blocking/

Audience Network Control (May 2016)

Control that affects whether Facebook ads data can be used for Audience Network targeting.

Creative and strategic owner for all aspects of games at the Times.

● Conceived and built new crossword “mini” puzzle as part of new iOS app

● Increased revenue, DAU and all other relevant metrics after relaunch of app

● Set strategic vision for crossword and other game products

● Responsible for P&Ls and planning revenue goals with senior leadership

● Established and led team of 10+ designers, engineers and marketing managers

Product and creative lead for all aspects of studio projects.

● Worked with GM to manage cross-disciplinary studio of 60+ employees

● Designed and documented all game features and overall design direction for studio

● Planned studio creative and strategic vision with senior execs

● Work with Product Management team on metrics for product health and future feature development