• Designed and implemented highly optimized, serverless architecture using AWS Lambda, DynamoDB to reduce dependency on synchronous AWS Step Functions in Amazon Ads Tier-1 checkout flow, reducing latency by 5% and contributing to a more robust and seamless customer experience.

• Led a team of three members to successfully deliver a time-sensitive EU compliance project. Managed end-to-end development, testing, and deployment processes to ensure on-time delivery.

• Transitioned all pipelines to full continuous delivery (CD), resulting in a 30% decrease in deployment time, 50% reduction in oncall burden and an overall increase in efficiency.

• Designed and executed a comprehensive Content Review Rating system, collaborating with cross-functional teams to ensure seamless integration and usability, resulting in a 30% increase in targeted ad delivery efficiency.

• Collaborated with a cross-functional team of 6 professionals to successfully deliver the Feature Rotator for Fire TV, resulting in a 15% increase in revenue for Amazon Ads.

• Automated and streamlined the setup process for Checkout service, reducing time spent from 4 days to 2 hours. Released it as a library enabling other teams within the company to benefit from this leading to increased overall productivity.

• Mentored new team members by scheduling weekly check-ins, explaining team architecture and tools, creating tutorials, and documenting a new hire wiki, resulting in faster onboarding and ramp-up time.